Was sind die besten Krisenkommunikationsdienste für das Reputationsmanagement während einer PR-Krise? (2024)

Wichtige Erkenntnisse aus diesem Artikel

• Media monitoring:

  Keep your finger on the pulse with real-time updates about your brand across all media. Quick, informed responses to emerging narratives can prevent damage and demonstrate proactive management.

• Consistent messaging:

  A "one voice policy" ensures uniform communication across all channels. Develop a crisis manual and train your team so everyone's singing from the same hymn sheet when it counts.

Diese Zusammenfassung wird von KI sowie diesen Expert:innen unterstützt:

• Dr Marko Selakovic Strategic communication professional…

• • Beitrag melden
  All the services suggested by other participants in the discussion are useful; however, I would not endorse full automation of responding to the crisis challenge. Timeliness is critical, and this is one of the key truths of crisis communication, but generic responses (even if timely) usually do not mitigate the risks properly. Thus, combining tools with other external assessments (especially if done from stakeholder-centric perspective) can empower crisis communication professional to choose appropriate response to the crisis challenge.

  Übersetzt

  Gefällt mir

  6

  See Also

  Philippe Bas, sénateur : « Le président ne doit pas ajouter la procrastination à la dissolution »Un Gameplay Passionnant Et Volatile En Rip City - DelyMultiplay 81 Multiplicateur De Gains Global - DelyPrint PR | Creating Awareness Across Print Media | Simpler PR

• Mohammad Zaid Business Analyst at Borgfy | Venture Studio-Building Tech Ideas | MBA | Digital Health | Mobile Apps

  • Beitrag melden
  - CrisisGo: Real-time monitoring and rapid response strategies- Everbridge: Crisis communication solutions for swift action- Datamine: Advanced sentiment analysis tools for proactive crisis management- These top services empower brands to mitigate damage and uphold trust amidst PR crises.

  Übersetzt

  Gefällt mir
• ANIRUDDHA CHATTERJEE Corporate Communications | Public Relations | Crisis Management | Corporate Affairs | Advocacy | CSR | 26 years in helping businesses build trust and influence with Stakeholders | 30K+ LinkedIn Network | Let's Connect

  • Beitrag melden
  In the face of a PR crisis, effective communication is crucial. Services like Prowly offer robust solutions for PR crisis management, allowing you to monitor your brand’s mentions, evaluate sentiment, and generate PR reports. Additionally, you can take the services of firms specialising in reputation and crisis management, providing strategic counsel, corporate communications, and litigation support. These services help manage and mitigate unexpected events that pose a threat to a company’s reputation. A well-tailored crisis management plan is essential as one plan cannot fit all situations. Stay prepared, stay ahead.

  Übersetzt

  Gefällt mir

• • Beitrag melden
  In my experience, defining strategic messages is crucial, but companies in crisis often struggle with effective implementation. This underscores the importance of maintaining a "one voice policy," ensuring that the same defined and approved messages are communicated consistently across all channels. To achieve this, it is essential to have a well-defined crisis manual and a trained crisis team in place.

  Übersetzt

  Gefällt mir

  10

• Omar Hafiz Founder of The STEARS | Advocate for Education and Peacebuilding | Community Leader

  • Beitrag melden
  When crisis hits, turn to crisis response teams like ReputationDefender and Weber Shandwick. With their expertise and swift action, they navigate the storm, safeguarding your reputation. From strategic planning to proactive communication, these services ensure transparency and trust, guiding you through the toughest times. Don't face the storm alone – enlist the support of a dedicated crisis response team to weather any PR crisis.

  Übersetzt

  Gefällt mir

  2

• Eddie Tabakman 🎙️ Eddie the Media Trainer 🎙️

  • Beitrag melden
  Nobody has mentioned proactive planning around crises here, which is odd... To me, 80% of your crisis response should be what was created / strategized around in advance. Once the crisis hits, that's when you fill in the rest of the 20% with the details.

  Übersetzt

  Gefällt mir

  3